Analytics in Wowza Video provide valuable insights into audience behavior and engagement. This helps you understand viewer preferences and optimize your streaming strategies for better reach and retention. This data-driven approach enhances content quality and maximizes the overall streaming experience for viewers.
The different types of analytics we provide are viewer, engagement (for videos only), and popularity for both live streams and videos:
Viewer Analytics – Provide information regarding viewers, renditions, devices, and countries. This data is crucial for streaming platforms and content providers to enhance user experience, optimize content libraries, and drive engagement.
Note: For Wowza Streaming Engine with Wowza Video subscribers, we provide analytics, including viewers, renditions, devices, countries, and popularity metrics for live streams and stream targets.
Engagement Analytics – Data for a stream that provides a concise overview of viewer retention throughout a stream. It presents the initial viewer count and tracks how the viewer engagement evolves as the stream progresses.
Popularity Analytics (plays and displays data) – Refer to metrics that track the number of times a stream has been initiated or viewed by viewers. These metrics are vital in assessing the popularity and reach of streaming content.
Current Analytics page
Current analytics in streaming focus on real-time or near-real-time data analytics and help you understand viewer engagement, identify peak moments, and adjust content or promotions at the moment.
You can do any of the following with current analytics:
Filter by –You can filter the current analytics data to see all live streams and video-on-demand (VOD) streams, or a specific live or VOD stream. Start typing in the Select assets field to filter the stream names and choose one.
Note: If you are using one of the following Wowza Streaming Engine with Wowza Video workflows, you can view analytics for your live stream or stream target, depending on which workflow you've used. Type the live stream name or stream target name in the Select assets field to display the viewers, devices, renditions, countries, and top live streams data for your stream.
View and analyze data for the stream(s) you filtered for:
Note: A unique viewer is determined by a unique IP address and user agent, comprising browser details (name and version), operating system version, and device type. If two viewers share the same IP but use different browsers, they're counted separately. Yet, viewers on the same network sharing the same user agent will be counted as a single unique viewer.
- Viewers – The number of unique viewers for a selected stream. Hover over the line chart to get the exact viewer count at a specific time.
- Right now – Displays the current unique viewers of the stream(s).
- In the last hour – Displays how many viewers the stream(s) averaged in the last hour.
- Live streams – Displays the number of viewers for live streams in the last hour.
- Videos – Displays the number of viewers for Videos (VOD streams) in the last hour.
- Total – Displays the total number of viewers for both live streams and Videos in the past hour.
- Devices – Displays the types of devices on which the live streams or videos were viewed including the number of devices and percentage per device type.
- Renditions – Displays the number of viewers per each rendition. A rendition is typically the resolution of a stream and it is measured in pixels.
- Countries – Displays the unique viewers by country and the percentage of viewers per country and is determined per browser session.
- Top Videos – Displays the top videos streamed in an account and the number and percentage of viewers each stream had in the last hour.
- Top Live streams – Displays the top live streams streamed in an account and the number and percentage of viewers each stream had in the last hour.
Note: When you filter the current analytics data for an individual stream (live stream or video), the Top Videos and Top Live streams data won't be displayed.
There’s an Export CSV (or an icon representing this function) button you can click to export data in a specific table or chart to a CSV file. You can find the button at the top-right corner of every section on the analytics page. Use this data for tracking or metrics in other applications.
Note: In Current Analytics, all the data points display numbers "over the last hour" except for the "Viewers (Right now)" chart. If there are many viewers over the last hour, but none right now, all the other data points will display, "There are no records to display". The Current Analytics page auto-updates every 60 seconds.
