Analytics in Wowza Video provide valuable insights into audience behavior and engagement which helps you to understand viewer preferences and optimize your streaming strategies for better reach and retention. This data-driven approach helps in enhancing content quality and maximizing the overall streaming experience for your viewers.
The different types of analytics we provide are viewer, engagement (for videos only), and popularity for both live streams and videos:
Viewer Analytics – Provide information regarding viewers, renditions, devices, and countries. This data is crucial for streaming platforms and content providers to enhance user experience, optimize content libraries, and drive engagement.
- Rendition metrics ensure that viewers receive content at the appropriate quality level and viewer count data highlights content popularity.
- Device metrics provide insight into device types which helps with optimizing content delivery and user experience.
- Country metrics enable content and marketing strategies to be tailored to specific regions.
Engagement Analytics – Data for a stream that provides a concise overview of viewer retention throughout a stream. It presents the initial viewer count and tracks how the viewer engagement evolves as the stream progresses.
- Play rate and completion rate metrics enable strategies to optimize your content.
- Trend metrics help you with strategically placing ads and enhancing viewer interest.
Popularity Analytics (plays and displays data) – Refer to metrics that track the number of times a stream has been initiated or viewed by viewers. These metrics are vital in assessing the popularity and reach of streaming content.
- The plays metric indicates the level of interest or engagement with the content and is often used to measure the initial viewer interaction with a video stream.
- The displays metric refers to the number of times a video thumbnail or preview is displayed to viewers. It is a measure of how often the content is presented to potential viewers and indicates the opportunity for engagement.
Note: The data for Popularity and Engagement charts are returned from Wowza Flowplayer. If you're using a different player for your live stream, you'll need to change to Wowza Flowplayer to take advantage of this player-driven data. You’ll also need to be using the Wowza CDN to receive all other analytics data.
Quality of Experience metrics
In Wowza Video, Quality of Experience (QoE) metrics are key performance indicators that measure various aspects of video streaming from the viewer’s perspective. These metrics help evaluate how effectively video content is delivered and how viewers experience the stream.
Note: Quality of Experience metrics is a premium feature available exclusively to Wowza Video subscribers with an annual subscription. To access this feature for enhanced streaming insights, contact our sales team.
The following are the QoE metrics provided by Wowza Video:
- Video start time – The duration it takes for a stream to begin playback after the playback is initiated by the viewer or when the video begins to auto-play. It measures the time from when the user clicks play until the video actually starts. This metric is essential for evaluating user experience, as a shorter video start time signifies a more responsive and seamless viewing experience.
- Rebuffer time – The total duration during which video playback is interrupted to load additional data. This occurs when the video player runs out of buffered content due to network limitations or insufficient bandwidth, leading to pauses in playback.
- Rebuffer count – The total number of times a video stream pauses to buffer during playback. Each time the video player runs out of data and has to stop for additional content to load, it registers a rebuffering event. This metric is important for assessing the quality of the viewing experience.
These metrics are crucial as they directly impact user satisfaction. Shorter video start times and minimal rebuffering lead to a smoother, more seamless viewing experience. Monitoring and optimizing QoE metrics helps video providers deliver high-quality, reliable video streams, enhancing the overall user experience.
More information
To learn more about Wowza Video analytics, see the Analytics page in Wowza Video.
