Ad tag setup page in Wowza Video

This article introduces the different parts of the Ad Tag Setup page to help you find your way around the Wowza Video user interface.  

Note: You’ll only use this page if you use VAST or SSAI ad schedules in Wowza Video. Ad tags for Google Ad Manager DAI ad schedule are handled directly in Google Ad Manager. 

Note: The SSAI ad schedule feature is currently offered under limited availability, meaning the functionality is available to select Wowza Video users. If you need this functionality, please email us at customerservice@wowza.com.

Advertising is a great way to monetize your video content. See Get started with advertising to learn more.

The Ad Tag Setup page helps you to create an ad tag that you'll eventually add to an ad schedule.

  • Name – A short, descriptive identifier for the ad tag that differentiates it from other ad tags (maximum 255 characters). 
  • URL – The full URL of the VAST adTag you received from your ad network partner. Make sure to not pre-fill the macros with static values.
  • Timeout (ms) – The ad timeout increases the time the player will wait for an ad to be returned from the ad server before starting the feature clip. Using a higher value may increase the chances of an ad fill if your ad server does waterfalling/redirects, but a value that's too high could impact user experience.