Supported advertising formats and servers in Wowza Video

Ad formats

Our player uses the Google IMA3 SDK for video ad interaction, so the following are supported:

  • All VAST versions
  • VPAID 2.0 HTML5 video ads
  • VMAP adPods

There are limitations to the feature support for VAST 3 and 4. It's recommended that you check the most up-to-date feature support here.

You can add multiple ads in different positions to an ad schedule. You can place ads in the following formats:

  • Pre-roll – Before the feature starts.
  • Mid-roll – X seconds or minutes into the video, typically used with text/image overlays to not interrupt the feature playback.
  • Post-roll – After the main feature content ends.

Note: Pre-roll is available to work with live streams. You can also add text/image overlays midroll. All ad schedule options work with videos. 

Depending on your ad server offerings, you’ll be able to set:

  • Skippable video or overlay ads
  • Non-skippable video ads with a defined length
  • Text or image overlay ads

The SDK does not support skippable ads that are less than 8 seconds long. When ads shorter than the minimum length are played, the Skip button is not displayed.

Ad servers

Wowza's ad offering has been tested with most major ad servers, like:

  • Google DFP / AdXchange
  • FreeWheel
  • SpotX
  • Telaria
  • Smartclip
  • Videoplaza / Ooyala

Note: You can test your tags in the Google video suite inspector.