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3 Things Every CEO Needs to Know About Engaging Millennials

Smart CEOs understand the significance of millennial engagement. According to recent research from Nielsen, millennials “are the most-coveted consumer demographic from a marketer-engagement perspective.” As consumers, the demographic is projected to spend $1.4 trillion in 2020, representing 30% of all retail sales globally.

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SMW ‘19: Wowza Talks ClearCaster Expansion

Welcome to our very first interview here with Streaming Media West 2019, being held this year in Downtown Los Angeles at the Westin Bonaventure, actually an iconic hotel here in the city. In the last couple years we've come to you from Huntington Beach down by the water. But this year, we decided to move right up into the heart of the entertainment capital, Los Angeles. Today, I've got with me Tim Dougherty from Wowza.

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Don’t Want to Use AI? Too Late.

Don’t want to use artificial intelligence (AI)? Afraid to try it, or suspicious of it taking over the world? Too bad… you’ve probably already employed it, and don’t even know it.

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The Need for Speed: Demand for Low-Latency Streaming Is High

Digging into the numbers, subsequent questions revealed that almost 50% of survey participants planned to implement a low-latency technology over the next 1–2 years, with over 50% seeking latency of under 5 seconds and 30% seeking latency of under 1 second.

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