Archives for Becca Starkes

Becca is a B2B content writer and copy editor based in North Carolina. When she's not writing about software, you can find her reading a book at a local coffee shop, snuggling with her pets on the couch, or birdwatching with her husband.

A Beginner’s Guide to Video Streaming for Businesses

December 3, 2024

How do you stand out in a crowded market? How can you effectively engage your audience and convert them into loyal customers? Video streaming has emerged as a powerful solution to these challenges. From boosting…

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Media Server Software: What Is It and What Role Does It Play In Streaming?

October 15, 2024

Looking for a way to stream video to an audience? You may have come across the term “media server.” Whether you want to live stream sporting events, build a library of on-demand training videos for…

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8 Live Sports Streaming Tips for Your Next Event

September 13, 2024

Imagine you’re watching the final minutes of a nail-biting sports event. The game is tied, and just as the winning goal is about to be scored, your stream lags. Frustrating, right? Every second counts in…

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Video Platforms for App Development: What Publishers Should Know 

August 21, 2024

In two previous articles, we explored the growing significance of mobile video apps for digital content publishers and provided a comprehensive guide on how to make a video streaming app. Now that you understand the…

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Video Streaming App Development: A Step-by-Step Guide

July 23, 2024

You know the benefits of having a mobile app for your digital content: better performance, more user data, and superior user experience. You’ve already convinced internal stakeholders that you need one. But… how do you…

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Beyond the Browser: Mobile Video Streaming Apps in Digital Publishing

July 1, 2024

There are many ways to distribute video content as a media publisher, from embedding videos into your digital articles to sharing them on social media sites. But if you want to offer your audience a…

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What Is a White-label Video Platform and Why Do Publishers Need One?

June 14, 2024

From lifestyle content to breaking news reports, digital media publishers upload countless videos online every day — and with good reason: they’re in high demand! Although someone may see a clip on Instagram or TikTok,…

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Six Digital Audience Development and Growth Tips for Publishers

May 30, 2024

Recent psychological studies have found that humans spend 47 seconds on any one computer screen before switching to another task, down from two and a half minutes in 2004. Between work assignments, emails, social media,…

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Video Streaming for Media Publishers: Empowering Your Content with Video

May 14, 2024

It’s all doom and gloom for traditional media publishers, or so many people think. After all, newspaper publishers’ revenue dropped by 52% between 2002 and 2020, coinciding with a major decrease in weekday circulation of…

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